This Ice Cream Shop Owner Is Taking Over NYC One Instagram Post At A Time

In a city with with no shortage of options when it comes to food, it's hard to stand out from the crowd, but Jimmy Chen--owner of Teriyaki NYC--uses social media to build a cult-like following. His posts are so popular, he regularly has people lining up around the block to get one of their fish shaped waffle cones with soft serve.

The result? Business has never been better.

Spooky Digital caught up with Jimmy, for a quick chat on the importance of social media and how Instagram marketing has increased his business.

How important has Instagram been to the success of your business?
  • Instagram has been huge to the success of our business because people eat with their eyes and cameras as much as their mouths these days. Social media, our phones, have been added as cutlery on the metaphorical dinner table in this day and age.

When did your account start to gain serious momentum - was there a tipping point of has it been more of a gradual rise?

  • It has been more of a gradual rise as we work on it daily but there have been spikes when we launch new products like the Unicorn Float.
How important has Instagram been to the success of your business?
  • Instagram has been huge to the success of our business because people eat with their eyes and cameras as much as their mouths these days. Social media, our phones, have been added as cutlery on the metaphorical dinner table in this day and age.

When did your account start to gain serious momentum - was there a tipping point of has it been more of a gradual rise?

  • It has been more of a gradual rise as we work on it daily but there have been spikes when we launch new products like the Unicorn Float.

In July, you introduced your unicorn float (which actually floats). How much did you guys have Instagram/social media in mind when creating it?

  • We definitely had Instagram/Social Media in mind but we also wanted to provide our customer base with a fun, refreshing summer product.

Do you have any tips on attracting more followers and becoming visible in the food world?

  • Being visible in the world is a culmination of several factors today: being visually appealing, working with different brands/influencers and continually innovating.

Do you have any tips on attracting more followers and becoming visible in the food world?

  • Being visible in the world is a culmination of several factors today: being visually appealing, working with different brands/influencers and continually innovating.

Do you have any tips on attracting more followers and becoming visible in the food world?

  • Being visible in the world is a culmination of several factors today: being visually appealing, working with different brands/influencers and continually innovating.

How do you think the rise of influencer accounts on Instagram has impacted on the way that people discover restaurants/chefs/bars/food in New York?

  • It's huge because they have such a huge following on Instagram, a platform where many of use daily. It is also a perfect marriage between influencer and restaurant. Influencers need to create content daily and restaurants want to be featured. 
 Do you think every restaurant should have a presence on social media?
  • YES, YES , YES!!
How do you think the rise of influencer accounts on Instagram has impacted on the way that people discover restaurants/chefs/bars/food in New York?
  • It's huge because they have such a huge following on Instagram, a platform where many of use daily. It is also a perfect marriage between influencer and restaurant. Influencers need to create content daily and restaurants want to be featured. 
 Do you think every restaurant should have a presence on social media?

Do you have any advice for brands who would like to build a successful social media presence?

  • Be consistent with posting, Innovate and study trends. 

And our spooky question......which is spookier, skeletons or zombies?

  • Zombies
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Paul Gallagher

Paul Gallagher is a digital marketing expert, and the CCO of Spooky Digital. Paul worked in Europe for huge brands like MoneySupermarket and Google Squared before co-founding Spooky Digital in New York. He has a keen focus on content marketing and believes in driving new business through educational and engaging content.

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